Border Tales success in London
Protein's new production Border Tales had a run of 16 performances at The Place in London. This was an experiment to see if a longer run meant that word of mouth and social media could bring in a new audience. We are delighted to say that we think it does! 12 of the 16 shows sold out, and we averaged 90% box office capacity over the whole run.
Obviously we are thrilled with this result, and a full evaluation of this different way of touring and whether it brought in new audiences will be available later this year.